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L&C 2010 Program
Thursday, April 29, 2010 at 12:00 PM
Keynote Luncheon

Cherry Blossom Ballroom

Speaker: Dr. Frank Luntz, Pollster & Communications Professional

Frank Luntz is one of the most honored communication professionals in America today. “The Nostradamus of pollsters,” said Sir David Frost; Time magazine named him one of “50 of America’s most promising leaders aged 40 and under;” and he is the “hottest pollster” in America according

to the Boston Globe. Frank was named one of the four “Top Research Minds” by BusinessWeek and was a winner of the coveted Washington Post “Crystal Ball” award for being the most accurate pundit. His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate, “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”

Luntz has written, supervised, and conducted more than 2,000 surveys, focus groups, ad tests, and dial sessions in over two dozen countries and four continents over the past decade. He has become the go-to consultant when Fortune 100 companies and their CEOs need communication and language guidance. In some capacity he has helped almost 30 Fortune 100 companies navigate the economic climate and connect more closely with consumers.

Luntz is the author of the New York Times best seller Words that Work: It’s Not What You Say it’s What People Hear. Now out in paperback, the book explores the art and science of language creation. His latest book, What Americans Really Want … Really addresses the private hopes, dreams and fears of the American people.

When he is not consulting, Luntz can often be found in front of a classroom. From 1989 until 1996, he was an adjunct professor at the University of Pennsylvania. He has also taught courses at Harvard and George Washington University.


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